Just a few years ago, stablecoins were viewed primarily as a technical tool for cryptocurrency trading. Today, however, there is increasing talk that they could also find their way into everyday life. According to the investment firm Bitwise, it is precisely the involvement of large tech companies that could push the entire sector toward mass adoption and potentially increase the market’s value to as much as $4 trillion by 2030.
Bitwise’s Chief Investment Officer, Matt Hougan, highlighted the potential for significant growth. He stated that recent pilot projects by companies like Meta and DoorDash represent, in his view, one of the most important moments for the future of stablecoins.
“At first glance, these aren’t large projects, and the volumes are still small. But they answered a question I’ve long asked myself about stablecoins,” Hougan said. According to him, it is precisely this kind of testing that shows stablecoins could serve hundreds of millions of users in the future.
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Meta and DoorDash are testing new payment models
Last week, Meta launched a pilot program for stablecoin payments for content creators in the Philippines and Colombia. Meanwhile, DoorDash announced back in April that it wants to enable stablecoin payments for customers, merchants, and couriers.
According to Hougan, it’s not just about cheaper or faster money transfers. For large international companies, simplifying the global payment infrastructure is key.
Stablecoins allow payments to be made without complex banking infrastructure, currency conversions, or lengthy settlement processes. Companies only need a single digital wallet and a blockchain network. This can be particularly attractive for companies that handle millions of small payments worldwide.
The stablecoin market is growing rapidly
The total market value of stablecoins currently stands just under $318 billion. However, some estimates predict much more significant growth. For example, Citigroup stated last September that, in an optimistic scenario, the market could reach a value of up to $4 trillion by 2030.
However, for this scenario to materialize, analysts say stablecoins must move beyond their current use in cryptocurrency trading and begin functioning as a common means of payment.
This is where tech companies with massive user bases can play a crucial role. For example, if social networks, apps, or digital marketplaces began to routinely integrate stablecoins into their services, the entire sector could move significantly closer to the mainstream.
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Visa is also entering the stablecoin space
Visa is among the companies actively testing stablecoin infrastructure. Last week, the payment giant expanded its pilot project to include five additional blockchain networks. The company is responding to growing transaction settlement volumes on its stablecoin network.
However, growing adoption is also raising concerns in the traditional banking sector. According to available information, U.S. banks are lobbying for stricter regulation of stablecoins. They fear that digital tokens could compete with bank deposits and disrupt the functioning of the financial system.
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