Trump evokes strong emotions. Both hatred and respect. However you view him, you will certainly be interested in what Trump actually makes money from. And how cryptocurrencies are related to this. Trump has invested quite a lot in them. It doesn’t matter whether you think he’s running crypto scams or that he’s a smart businessman. His brand is now taking the world by storm, and it’s good to at least know about it.
Article content: Trump Empire
- How does the Trump family do it? NFT was the first experiment
- The Trump family in the crypto world – How they created their own stablecoin
- The Trump family in memes – Why are their memecoins so popular?
- The Trumps are building a crypto empire
- Everything is connected – How Trump integrated cryptocurrencies into his campaign
- What can investors take away from this? Not everything Trump touches turns to gold
How does the Trump family do it? NFT was the first experiment
The Trump family first ventured into crypto around 2022. They started selling digital cards featuring Donald Trump – images that people could buy online for around $99. They were like trading cards, but in digital form. They were hugely successful for a while, selling over a million copies, but interest quickly waned. Today, these cards are worth barely a fifth of their original price, and in some cases even less. The Trumps made some money on it, but in the long run, it fizzled out. Moreover, it turned out that most of the people who bought them saw them more as souvenirs than as investments.
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The Trump family in the crypto world – How they created their own stablecoin
In 2024, they tried again, this time on a larger scale. They launched their own cryptocurrency called $WLFI and planned to add a digital dollar called $USD1. They wanted to create a system that would function somewhat like a bank, but through cryptocurrencies. And they created their own stablecoin!
People poured huge amounts of money into it – there was talk of hundreds of millions of dollars. The family kept a large portion of the tokens for themselves, so when the price started to rise, they had billions in assets on paper. Today, in 2025, the project is still active and still has value. But the price has fluctuated – from the original 40 cents per token, it has fallen to about 20 cents, so they are still in the black, but not as significantly as before. Some large purchases of tokens even came from foreign investors, which helped the family quickly raise liquidity.
The Trump family in memes – Why are their memecoins so popular?
In addition, they also ventured into so-called memecoins – cryptocurrencies that are more of a joke or exaggeration. Coins such as $TRUMP and $MELANIA were created. These tokens rode the wave of popularity and skyrocketed in January 2025, but then came the crash. The price fell by as much as 90%, so most people who bought them lost money. But the Trumps made money because they owned the tokens before they went on the market. So, in essence, they profited from the hype, even though the project itself has little long-term value. Moreover, their strategy was well thought out – they used social media and their own platforms to keep the hype going for as long as possible.
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The Trumps are building a crypto empire
In the fall of 2025, their main token, $WLFI, began trading publicly. When it was all added up, it turned out that their share alone was worth about $5 billion. But that number is more theoretical. A large portion of those tokens are locked, so they can’t sell them right away, and the price is fluctuating wildly. When they started trading, the price fell by almost half, so that asset value could change at any time. In addition, some investors began to ask about regulations and security, so the Trumps had to be careful how they presented the project publicly.
Everything is connected – How Trump integrated cryptocurrencies into his campaign
The Trumps also started connecting cryptocurrencies with other things they do – such as media or internet projects. They want everything to be connected: their brand, their fan base, and crypto. So it’s no longer just about issuing a coin, but about trying to create a broader financial ecosystem. According to some estimates, they are also planning physical cards or payment services in the future that would allow their tokens to be spent in everyday life.
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What can investors take away from this? Not everything Trump touches turns to gold
All in all, the Trump family has made a lot of money from crypto — first from digital cards, then from memecoins, and finally, mainly from $WLFI. From a long-term perspective, the $WLFI and $USD1 project works best because there is at least some kind of plan behind it. The others, such as $TRUMP and $MELANIA, were more of a short-lived sensation that quickly faded away. Overall, however, it shows that the Trumps know how to use their name, fame, and political power to make a business out of even a wild world like crypto. And it seems they plan to continue doing so, so this story is not over yet.
