Bitcoin has had one of the most dramatic years in its history. New historical highs, sharp falls, political interventions, and symbolic milestones. Yet, paradoxically, silence has fallen around it. Data shows that in 2025, both Google searches for the word “Bitcoin” and discussions on social networks declined significantly, despite the fact that the price of the cryptocurrency reached record highs.
This trend was pointed out by well-known bitcoiner and cypherpunk Jameson Lopp. He shared data showing that the number of posts on the X network containing the word “Bitcoin” fell by about a third in 2025 compared to 2024. Specifically, it was a 32% drop to approximately 96 million posts.
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Searches skyrocketed after Trump’s victory – and then plummeted
Data from Google Trends paints a similar picture. A five-year global overview shows a significant increase in searches for the word “Bitcoin” after Donald Trump’s victory in the US presidential election in November 2024. Public interest rose sharply at that time.
However, during 2025, the curve began to gradually break downwards. During the second half of the year, there were only two minor fluctuations. Otherwise, interest in Bitcoin in search engines declined steadily, despite the fact that this was a period of extreme price movements.
Google Trends shows the relative popularity of search terms over time, and the long-term decline indicates a real decline in public interest.
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Peaks of interest: inauguration, Ulbricht’s pardon, and the state Bitcoin reserve
Data from Platform X shows that the peak of Bitcoin mentions in 2025 came in January. It coincided with the inauguration of Donald Trump and the pardoning of Ross Ulbricht, founder of the Silk Road darknet marketplace.
Another significant increase in discussion followed in March, when the Trump administration announced the creation of the US Strategic Bitcoin Reserve.
Since then, interest has waned. The only exceptions were two symbolic events: the 15th anniversary of Bitcoin Pizza Day and the moment when the price of Bitcoin exceeded $120,000. Otherwise, the volume of debate gradually faded away.
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In 2026, fear prevails even as the price rises
Low interest is also reflected in market sentiment. The Santiment analytics platform noted that between January 12 and 15, 2026, sentiment on social media toward Bitcoin became “increasingly bearish.” This was at a time when the price of Bitcoin rose from $90,320 to $97,540.
A similar picture is painted by the Crypto Fear & Greed Index, which mostly fluctuates between “fear” and “extreme fear” throughout 2026, despite the rising price.
However, the CryptoQuant platform adds an interesting detail. It shows that the 30-day moving average of the Fear & Greed index exceeded the 90-day average. This is a technical signal that is usually interpreted as positive – short-term investor confidence is beginning to outweigh long-term caution.
Sources:
https://trends.google.com/explore?q=bitcoin&date=today%205-y&geo=Worldwide
https://alternative.me/crypto/fear-and-greed-index/#google_vignette
