{"id":57074,"date":"2026-02-26T13:47:04","date_gmt":"2026-02-26T13:47:04","guid":{"rendered":"https:\/\/crypto-globe.com\/?p=57074"},"modified":"2026-02-26T14:03:54","modified_gmt":"2026-02-26T14:03:54","slug":"juzna-korea-sprisnuje-pravidla-pre-krypto-influencerov-budu-musiet-zverejnit-svoje-investicie","status":"publish","type":"post","link":"https:\/\/crypto-globe.com\/sk\/juzna-korea-sprisnuje-pravidla-pre-krypto-influencerov-budu-musiet-zverejnit-svoje-investicie\/","title":{"rendered":"Ju\u017en\u00e1 K\u00f3rea spr\u00edsnuje pravidl\u00e1 pre krypto influencerov. Bud\u00fa musie\u0165 zverejni\u0165 svoje invest\u00edcie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ju\u017en\u00e1 K\u00f3rea pripravuje <a href=\"https:\/\/biz.heraldcorp.com\/article\/10682156?ref=naver\" target=\"_blank\" rel=\"noreferrer noopener\">nov\u00fa regul\u00e1ciu<\/a>, ktor\u00e1 by n\u00fatila influencerov propaguj\u00facich kryptom\u011bny a akcie zverej\u0148ova\u0165 vlastn\u00e9 invest\u00edcie a inform\u00e1cie o platenej spolupr\u00e1ci. N\u00e1vrh z\u00e1kona reaguje na r\u00fdchly rast vplyvu tzv. \u201efinfluencerov&#8220;, ktor\u00ed formuj\u00fa investi\u010dn\u00e9 rozhodnutia verejnosti, \u010dasto bez jasn\u00e9ho zverejnenia vlastn\u00fdch motiv\u00e1ci\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za n\u00e1vrhom stoj\u00ed poslanec Demokratickej strany Kim Seung-won, \u010dlen parlamentn\u00e9ho v\u00fdboru pre politick\u00e9 z\u00e1le\u017eitosti. Ten pripravuje \u00fapravy z\u00e1kona o kapit\u00e1lovom trhu a finan\u010dn\u00fdch investi\u010dn\u00fdch slu\u017eb\u00e1ch a tie\u017e z\u00e1kona o ochrane pou\u017e\u00edvate\u013eov virtu\u00e1lnych akt\u00edv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak n\u00e1vrh projde, \u013eudia, ktor\u00ed opakovan\u00fdch poskytuj\u00fa investi\u010dn\u00e9 odpor\u00fa\u010dania alebo s\u00fa za propag\u00e1ciu finan\u010dn\u00fdch produktov a kryptom\u011bn platen\u00ed, bud\u00fa musie\u0165 zverejni\u0165 v\u00fd\u0161ku odme\u0148ovania aj typ a mno\u017estvo akt\u00edv, ktor\u00e9 dr\u017e\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obsah \u010dl\u00e1nku:<\/h2>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-povinnost-sa-moze-vztahovat-na-obsah-napriec-platformami-5\">Povinnos\u0165 sa m\u00f4\u017ee vz\u0165ahova\u0165 na obsah naprie\u010d platformami<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-regulacia-reaguje-na-rastuce-rizika-pre-investorov-9\">Regul\u00e1cia reaguje na rast\u00face rizik\u00e1 pre investorov<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-podobny-smer-sleduju-aj-regulatori-vo-svete-14\">Podobn\u00fd smer sleduj\u00fa aj regul\u00e1tori vo svete<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-trend-ktory-moze-zmenit-krypto-marketing-19\">Trend, ktor\u00fd m\u00f4\u017ee zmeni\u0165 krypto marketing<\/a><ul><\/ul><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-povinnost-sa-moze-vztahovat-na-obsah-napriec-platformami-5\"><strong>Povinnos\u0165 sa m\u00f4\u017ee vz\u0165ahova\u0165 na obsah naprie\u010d platformami<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regul\u00e1cia by dopadala na investi\u010dn\u00e9 odpor\u00fa\u010dania \u0161\u00edren\u00e9 prostredn\u00edctvom publik\u00e1ci\u00ed, online komunik\u00e1cie aj vysielania. Detailn\u00e9 pravidl\u00e1 a konkr\u00e9tne parametre m\u00e1 n\u00e1sledne stanovi\u0165 prezidentsk\u00fd dekr\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poru\u0161enie pravidiel by mohlo by\u0165 pos\u00faden\u00e9 podobne pr\u00edsne ako manipul\u00e1cia s trhom alebo insider trading. To znamen\u00e1 potenci\u00e1lne vysok\u00e9 pokuty \u010di \u010fal\u0161ie sankcie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"aioseo-mohlo-by-vas-zaujimat-ako-si-vybrat-spravnu-burzu-na-obchodovanie-svojich-kryptomen-8\">Mohlo by V\u00e1s zauj\u00edma\u0165: <a href=\"https:\/\/crypto-globe.com\/sk\/prirucka-ako-si-vybrat-spravnu-burzu-na-obchodovanie-s-kryptomenami\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ako si vybra\u0165 spr\u00e1vnu burzu na obchodovanie svojich kryptom\u011bn?<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-regulacia-reaguje-na-rastuce-rizika-pre-investorov-9\"><strong>Regul\u00e1cia reaguje na rast\u00face rizik\u00e1 pre investorov<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cie\u013eom iniciat\u00edvy je zn\u00ed\u017ei\u0165 konflikty z\u00e1ujmov a zv\u00fd\u0161i\u0165 transparentnos\u0165 online investi\u010dn\u00e9ho obsahu. Pod\u013ea Kim Seung-wona sa st\u00e1le \u010dastej\u0161ie objavuj\u00fa influenceri, ktor\u00ed poskytuj\u00fa investi\u010dn\u00e9 rady \u0161irokej verejnosti z poz\u00edcie v\u00fdrazn\u00e9ho verejn\u00e9ho vplyvu, bez toho aby bolo jasn\u00e9, \u010di s\u00fa za odpor\u00fa\u010dania platen\u00ed alebo \u010di sami dr\u017e\u00ed propagovan\u00e9 akt\u00edva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea neho tak vznik\u00e1 riziko poskytovania nevhodn\u00fdch \u010di ne\u00fapln\u00fdch inform\u00e1ci\u00ed, ktor\u00e9 m\u00f4\u017eu vies\u0165 k nepredv\u00eddate\u013en\u00fdm strat\u00e1m investorov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dadaje juhokoreyskej regul\u00e1tora Financial Supervisory Service tento trend potvrdzuj\u00fa. Po\u010det hl\u00e1sen\u00ed t\u00fdkaj\u00facich sa tzv. kv\u00e1zi investi\u010dn\u00fdch poradcov, teda subjektov poskytuj\u00facich v\u0161eobecn\u00e9 investi\u010dn\u00e9 rady prostredn\u00edctvom m\u00e9di\u00ed, vzr\u00e1stol zo 132 pr\u00edpadov v roku 2018 na 1 724 v roku 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-1024x576.jpeg\" alt=\"Ju\u017en\u00e1 K\u00f3rea, krypto influencer\" class=\"wp-image-57053\" srcset=\"https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-1024x576.jpeg 1024w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-300x169.jpeg 300w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-768x432.jpeg 768w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-1536x864.jpeg 1536w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-2048x1152.jpeg 2048w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-150x84.jpeg 150w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-696x392.jpeg 696w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-1068x601.jpeg 1068w, https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/02\/AdobeStock_1834974710-1920x1080.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-podobny-smer-sleduju-aj-regulatori-vo-svete-14\"><strong>Podobn\u00fd smer sleduj\u00fa aj regul\u00e1tori vo svete<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ju\u017en\u00e1 K\u00f3rea nie je jedin\u00e1, ktor\u00e1 sa na finfluencerov zameriava. Regul\u00e1tori v \u010fal\u0161\u00edch krajin\u00e1ch postupne spr\u00edsnuj\u00fa pravidl\u00e1 pre online propag\u00e1ciu invest\u00edci\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vo Ve\u013ekej Brit\u00e1nii mus\u00ed finan\u010dn\u00e1 propag\u00e1cia z\u00edska\u0165 <a href=\"https:\/\/www.fca.org.uk\/publication\/finalised-guidance\/fg24-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">predch\u00e1dzaj\u00face schv\u00e1lenie<\/a> od regul\u00e1tora Financial Conduct Authority. V Spojen\u00fdch \u0161t\u00e1toch <a href=\"https:\/\/magazine.cointelegraph.com\/influencers-breaking-law-shilling-memecoin-scams\/\" target=\"_blank\" rel=\"noreferrer noopener\">udelili<\/a> in\u0161tit\u00facie ako Securities and Exchange Commission a Financial Industry Regulatory Authority pokuty za neohl\u00e1sen\u00e9 platen\u00e9 propag\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aj v Eur\u00f3pe sa t\u00e1to t\u00e9ma dost\u00e1va do popredia. Taliansky doh\u013ead CONSOB <a href=\"https:\/\/cointelegraph.com\/news\/italy-consob-esma-crypto-finfluencers-advertising-rules\" target=\"_blank\" rel=\"noreferrer noopener\">ned\u00e1vno rozoslal<\/a> nov\u00e9 pokyny Eur\u00f3pskeho org\u00e1nu pre cenn\u00e9 papiere a trhy (ESMA), pod\u013ea ktor\u00fdch sa pravidl\u00e1 pre investi\u010dn\u00fa reklamu plne vz\u0165ahuj\u00fa aj na influencerov na soci\u00e1lnych sie\u0165ach, vr\u00e1tane t\u00fdch, ktor\u00ed propaguj\u00fa kryptom\u011bny a \u010fal\u0161ie rizikov\u00e9 akt\u00edva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"aioseo-ctete-take-coinbase-recenzie-kryptomenove-burzy\">\u010c\u00edtajte tie\u017e: <a href=\"https:\/\/crypto-globe.com\/sk\/coinbase-recenzia-kryptomenove-burzy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coinbase: Recenzia kryptom\u011bnovej burzy<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-trend-ktory-moze-zmenit-krypto-marketing-19\"><strong>Trend, ktor\u00fd m\u00f4\u017ee zmeni\u0165 krypto marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Navrhovan\u00e1 regul\u00e1cia ukazuje \u0161ir\u0161\u00ed trend \u2013 investi\u010dn\u00fd obsah na soci\u00e1lnych sie\u0165ach prest\u00e1va by\u0165 vn\u00edmen\u00fd ako neform\u00e1lny n\u00e1zor a \u010doraz viac sa posudzuje ako finan\u010dn\u00e1 propag\u00e1cia s rovnak\u00fdmi povinnos\u0165ami ako u tradi\u010dn\u00fdch m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre kryptom\u011bnov\u00fd sektor, ktor\u00fd dlhodobo stoj\u00ed na komunite a influenceroch, m\u00f4\u017ee \u00eds\u0165 o v\u00fdznamnu zmenu. Transparentnos\u0165 oh\u013eadom vlastn\u00fdch invest\u00edci\u00ed a platen\u00fdch spolupr\u00e1c by mohla zv\u00fd\u0161i\u0165 d\u00f4veru, ale z\u00e1rove\u0148 obmedzi\u0165 niektor\u00e9 marketingov\u00e9 strat\u00e9gie, ktor\u00e9 boli doteraz be\u017en\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"aioseo-mohlo-by-sa-vam-liebat-bitcoin-caka-na-fed\">Mohlo by sa V\u00e1m p\u00e1\u010di\u0165: <a href=\"https:\/\/crypto-globe.com\/sk\/bitcoin-caka-na-zvysenie-ceny-zo-strany-fedu\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Bitcoin \u010dak\u00e1 na Fed<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Ju\u017en\u00e1 K\u00f3rea pripravuje nov\u00fa regul\u00e1ciu, ktor\u00e1 by n\u00fatila influencerov propaguj\u00facich kryptom\u011bny a akcie zverej\u0148ova\u0165 vlastn\u00e9 invest\u00edcie a inform\u00e1cie o platenej spolupr\u00e1ci. N\u00e1vrh z\u00e1kona reaguje na r\u00fdchly rast vplyvu tzv. \u201efinfluencerov&#8220;, ktor\u00ed formuj\u00fa investi\u010dn\u00e9 rozhodnutia verejnosti, \u010dasto bez jasn\u00e9ho zverejnenia vlastn\u00fdch motiv\u00e1ci\u00ed. Za n\u00e1vrhom stoj\u00ed poslanec Demokratickej strany Kim Seung-won, \u010dlen parlamentn\u00e9ho v\u00fdboru pre politick\u00e9 z\u00e1le\u017eitosti. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[168],"tags":[97,124],"class_list":["post-57074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kryptomeny-sk","tag-bitcoin-sk","tag-krypto-sk"],"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_meta":{"seo_title":"Ju\u017en\u00e1 K\u00f3rea spr\u00edsnuje pravidl\u00e1 pre krypto influencerov #separator_sa","meta_description":"Ju\u017en\u00e1 K\u00f3rea pripravuje nov\u00fa regul\u00e1ciu, ktor\u00e1 by n\u00fatila influencerov propaguj\u00facich kryptom\u011bny zverej\u0148ova\u0165 svoje invest\u00edcie a inform\u00e1cie o platenej spolupr\u00e1ci. #separator_sa","focus_keyword":""},"_links":{"self":[{"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/posts\/57074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/comments?post=57074"}],"version-history":[{"count":1,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/posts\/57074\/revisions"}],"predecessor-version":[{"id":57075,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/posts\/57074\/revisions\/57075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/media\/57064"}],"wp:attachment":[{"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/media?parent=57074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/categories?post=57074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crypto-globe.com\/sk\/wp-json\/wp\/v2\/tags?post=57074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}