{"id":64315,"date":"2026-08-11T07:35:22","date_gmt":"2026-08-11T07:35:22","guid":{"rendered":"https:\/\/crypto-globe.com\/?p=64315"},"modified":"2026-08-11T07:40:33","modified_gmt":"2026-08-11T07:40:33","slug":"strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price","status":"publish","type":"post","link":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/","title":{"rendered":"Strategy is starting to change the rules of its bitcoin game. It&#8217;s selling BTC well below its average purchase price"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Strategy is no longer just a company that accumulates bitcoin regardless of price. Within a single week, it sold 1,690 BTC for $108.6 million and used the proceeds to buy back STRC preferred shares. The sale took place at an average of $64,262 per bitcoin, significantly below the company&#8217;s overall average acquisition cost of $75,385.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">You might be interested in: <a href=\"https:\/\/crypto-globe.com\/en\/top-cryptocurrency-podcasts-editorial-ranking-of-shows-worth-following\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Top cryptocurrency podcasts<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Bitcoin is no longer an untouchable reserve<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Between August 3 and 9, Strategy reduced its bitcoin position by 1,690 BTC, leaving it with 840,447 bitcoins after the transaction. Moreover, this is not the first such move. The company has been selling for the second consecutive week, and since the beginning of 2026, it has already released a total of 6,948 BTC. Nevertheless, it remains by far the largest publicly traded corporate holder of <a href=\"https:\/\/crypto-globe.com\/en\/bitcoin-faces-a-decision-before-new-growth-arrives-the-market-may-purge-harshly-one-more-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bitcoin<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the main attraction is how it manages the released capital. The entire $108.6 million from the latest sale went toward buying back approximately 1.15 million STRC preferred <a href=\"https:\/\/crypto-globe.com\/en\/bitcoin-miner-stocks-are-rising-investors-are-betting-their-infrastructure-will-be-used-by-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">shares<\/a>. These trade below their par value of $100, and Strategy is attempting to bring the price back closer to this threshold through these purchases. For the first time on a larger scale, bitcoin is not only acting as a long-term asset but as a source of financing for other parts of the corporate structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Read more: <a href=\"https:\/\/crypto-globe.com\/en\/anycoin-czech-pioneer-in-the-digital-financial-world\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Anycoin review<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">The bitcoin strategy is becoming a capital carousel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the company is building a significantly larger cash cushion. Its dollar reserve grew during the week from approximately four billion to $4.65 billion, primarily through the sale of MSTR shares. Strategy is thus working with several sources of capital simultaneously in one period \u2013 selling part of its BTC, issuing its own shares, and shifting the proceeds between <a href=\"https:\/\/trader-magazine.com\/stock-market\/ge-vernova-stock-price-in-2026-can-surging-energy-orders-justify-the-valuation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cash<\/a>, dividends, and STRC buybacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sale of 1,690 BTC itself does not represent a dramatic change given the size of the company&#8217;s reserve. More important, however, is the new pattern of behavior. If similar transactions become the norm, <a href=\"https:\/\/www.strategy.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Strategy<\/a> can no longer be perceived solely as an endless buyer of bitcoin. Its model is gradually transforming into a complex financial system in which BTC serves as one of several tools for capital management. In the event of a prolonged market decline, the company could increasingly find itself on the selling side.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Don&#8217;t miss: <a href=\"https:\/\/crypto-globe.com\/en\/madisonsix-the-path-to-cryptocurrencies-without-technical-baggage\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MadisonSix<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Strategy is no longer just a company that accumulates bitcoin regardless of price. Within a single week, it sold 1,690 BTC for $108.6 million and used the proceeds to buy back STRC preferred shares. The sale took place at an average of $64,262 per bitcoin, significantly below the company&#8217;s overall average acquisition cost of $75,385. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":64307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[162,15],"tags":[99,601,235],"class_list":["post-64315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-crypto","category-kryptomeny","tag-bitcoin-en","tag-strategy","tag-usa-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Hynek Kr\u00e1l\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Crypto-Globe.com - Pr\u016fvodce sv\u011btem kryptom\u011bn\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Strategy Sells Bitcoin at Loss to Buy Back Shares\" \/>\n\t\t<meta property=\"og:description\" content=\"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-11T07:35:22+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-11T07:40:33+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61579702988301\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@cryptoglobecom\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Strategy Sells Bitcoin at Loss to Buy Back Shares\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@KralHynek11268\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/crypto-globe.com\\\/en\\\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\\\/#blogposting\",\"name\":\"Strategy Sells Bitcoin at Loss to Buy Back Shares\",\"headline\":\"Strategy is starting to change the rules of its bitcoin game. 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He bridges the gap between high-frequency market intelligence and long-term investment viability by synthesizing real-time data with professional-grade trading methodologies. With a focus on the \"signal-to-noise\" ratio, Hynek excels at distilling complex on-chain datasets and protocol developments into actionable insights. His approach is rooted in a rigorous commitment to objective risk assessment, market transparency, and the advancement of digital financial literacy. By navigating the volatility of the Web3 landscape through a lens of critical evaluation, he provides the frameworks necessary for building and maintaining sustainable investment portfolios. Core Areas of Expertise:   Fundamental &amp; On-Chain Analysis: Deep-dive metrics tracking, network health assessment, and evaluating the intrinsic value of digital assets.   Investment Strategy &amp; Risk Management: Implementing advanced asset management frameworks, hedging strategies, and disciplined capital preservation.   Security &amp; Self-Custody Infrastructure: Expert advocacy for private key sovereignty, cold storage solutions, and proactive fraud prevention in decentralized finance.   Macroeconomic Correlation: Analyzing the impact of global fiscal policies, inflation trends, and institutional adoption on crypto-asset volatility.","knowsLanguage":["English","Czech"],"image":{"@type":"ImageObject","url":"http:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/03\/crypto-globe-hynek-kral.png"}},{"@type":"WebPage","@id":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/#webpage","url":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/","name":"Strategy Sells Bitcoin at Loss to Buy Back Shares","description":"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/crypto-globe.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/#breadcrumblist"},"author":{"@id":"https:\/\/crypto-globe.com\/en\/author\/hk\/#author"},"creator":{"@id":"https:\/\/crypto-globe.com\/en\/author\/hk\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/crypto-globe.com\/wp-content\/uploads\/2026\/08\/Bitcoin-4.jpeg","@id":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/#mainImage","width":1150,"height":866},"primaryImageOfPage":{"@id":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/#mainImage"},"datePublished":"2026-08-11T07:35:22+00:00","dateModified":"2026-08-11T07:40:33+00:00"},{"@type":"WebSite","@id":"https:\/\/crypto-globe.com\/en\/#website","url":"https:\/\/crypto-globe.com\/en\/","name":"Crypto-Globe.com : V\u00e1\u0161 pr\u016fvodce sv\u011btem kryptom\u011bn","description":"Pr\u016fvodce sv\u011btem kryptom\u011bn","inLanguage":"en-US","publisher":{"@id":"https:\/\/crypto-globe.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Crypto-Globe.com - Pr\u016fvodce sv\u011btem kryptom\u011bn","og:type":"article","og:title":"Strategy Sells Bitcoin at Loss to Buy Back Shares","og:description":"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.","og:url":"https:\/\/crypto-globe.com\/en\/strategy-is-starting-to-change-the-rules-of-its-bitcoin-game-its-selling-btc-well-below-its-average-purchase-price\/","article:published_time":"2026-08-11T07:35:22+00:00","article:modified_time":"2026-08-11T07:40:33+00:00","article:publisher":"https:\/\/www.facebook.com\/profile.php?id=61579702988301","twitter:card":"summary_large_image","twitter:site":"@cryptoglobecom","twitter:title":"Strategy Sells Bitcoin at Loss to Buy Back Shares","twitter:description":"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.","twitter:creator":"@KralHynek11268"},"aioseo_meta_data":{"post_id":"64315","title":"Strategy Sells Bitcoin at Loss to Buy Back Shares","description":"Strategy sold 1,690 BTC for $108.6M at $64,262 per coin, below its $75,385 average cost, using proceeds to buy back STRC preferred shares in a strategic shift.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-11 07:42:05","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-11 07:37:41","updated":"2026-08-11 07:42:07"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/crypto-globe.com\/en\/\" title=\"Dom\u016f\">Dom\u016f<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/crypto-globe.com\/category\/kryptomeny\/\" title=\"Kryptom\u011bny\">Kryptom\u011bny<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tStrategy is starting to change the rules of its bitcoin game. 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